Canon USA Announces New Baby Photo Contest

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LAKE SUCCESS, N.Y., November 13, 2007 – Canon U.S.A., Inc., a leader in digital imaging technology, has announced a “New Baby Photo Contest” offering contestants the opportunity to share eligible images of new additions to their family, and possibly win a prize that will help to pay for future education costs.

“When a newborn is welcomed into the family, parents want to make sure every precious memory is captured and preserved,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “By entering this photo contest, parents will be able to share these joyous and once-in-a-lifetime moments with others, while also having the opportunity to win prizes that can allow them to capture more milestone events.”

To kick-off the contest, Canon is teaming with renowned baby products brand, Enfamil, to include brochures and a photo book with Enfamil’s diaper bag, given for free to new mothers at participating hospitals. The brochure will have more information about the contest, and even a special offer for moms who receive the diaper bag. Approximately one million of these diaper bags are expected to be distributed by April 2008.

New mothers who did not receive an Enfamil diaper bag can also enter the Canon “New Baby Photo Contest” from December 1, 2007 until May 30, 2008 by visiting www.canonestore.com/babyphoto with the ability to upload up to six eligible photos. The finalists will be announced on July 1, 2008 and the public will be able to vote for their favorite photos from among the finalists. The winner will be awarded a grand prize of $10,000, which would be applied toward the winning child’s future education. In addition, 1st, 2nd, and 3rd prizes will be awarded, which include:

First Prize (Three Winners)
# One (1) Canon EOS 40D Digital SLR Camera and
# One (1) Canon SELPHY ES2 Compact Photo Printer
(Approximate Retail Value: $1700)

Second Prize (Three Winners)
# One (1) Canon PowerShot Digital ELPH Camera and
# One (1) $200 Babies R’ Us Gift Certificate
(Approximate Retail Value: $550)

Third Prize (Ten Winners)
# One (1) Canon PIXMA MP970 All-In-One Photo Printer and
# One (1) $100 Babies R’ Us Gift Certificate
(Approximate Retail Value: $400)

For more information, including rules, about the Canon “New Baby Photo Contest,” please visit www.canonestore.com/babyphoto.

Press release found here.

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