Five Tips for a Better Portfolio
Written by: Tiffany Joyce
Looking to improve your photography portfolio? Take advantage of these tips:
One – If you’re directing folks to an on-line portfolio, try to provide a unique, personal site instead of a photo repository site like Flickr or Shutterfly. In that way you can really showcase your work, without all of the background distractions. It is incredibly easy to set up a personal portfolio website, with very little knowledge of website development. I personally use WordPress for my portfolio. They have free site templates specifically for displaying photographs. Similar capabilities are provided by Blogger as well.
Two – Keep adding content. Each time you download and post-process your shots, look at them with an eye toward adding to your portfolio. Some folks might argue that there is such a thing as having too many photos in your portfolio – I’m not one of them. Keep in mind, though, that quantity does NOT equal quality, so no matter how many photos you include, make sure they’re your best. You may just find as you add photos, and continue to improve upon your talents, that the pictures you included in the past no longer pass your own personal muster. So as you add, don’t be afraid to remove, either.
Three – Look for gaps. Do you have a ton of landscapes, but only a few portraits? Have you thoroughly explored your abilities in macro photography, but left action shots unexplored? Even if you are specializing in a certain type of photography, don’t be afraid to branch out and investigate other avenues and genres. It can only help in your professional efforts to demonstrate flexibility in your talents.
Four – Despite what I said in number three, if you do specialize in a certain area of photography, customize your portfolio to suit the type of clients you are trying to attract. There’s no law that says that you can only posses one portfolio! If you’re a wedding photographer, your client isn’t going to necessarily be interested in your fantastic shot of the Grand Canyon. Unless photographing the wedding at its edge is part of the services you provide. That just branches off into a discussion of how it’s important in a case like that to be good at photographing both people and places, which will cause me to digress, and so I won’t. Yet.
Five – Get feedback. Before providing your portfolio to potential clients, show it to friends and family. Show it to other photographers. Show it to people that you trust to be truthful and helpful. Solicit honest reactions and opinions, and accept any criticism with an attitude toward improving your portfolio.
For more information, read my previous article on portfolio tips. Do you have any tips of your own to share? Feel free to let us know in the comments!
Photo credits (all): Tiffany Joyce.
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